MARKETING PILLAR
Social Media
A focus of the marketing pillar is generating positive content through social media. Click the icons below to follow us!
Digital/Print/Radio
Since inception, the campaign has placed over 50+ billboards, 5,000 radio ads, and 50,000 TV commercials throughout West Michigan. In addition, thousands of promotional items have been printed and distributed, including apparel, stickers, yard signs, posters, banners and more. The Watch Muskegon website and Google Adwords continue to be utilized to further spread the Watch Us Go! message.
Imagery
In July 2017, Watch Muskegon launched the #ThisIsMuskegon photo contest, resulting in over 3,000 active participants. The campaign continues to put emphasis on using images to spread the Muskegon Lakeshore message.
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