Make a Difference!

Over the past decade, the Watch Muskegon campaign has made a powerful impact on the community by reshaping perceptions, driving growth, and fostering pride in our region. Since its launch, 95% of Muskegon residents and 38% of West Michigan respondents recall seeing or hearing messages from the campaign. This visibility has contributed to a 64% increase in visitors to Muskegon County and a 3.4% growth in population since 2015. From eye-catching billboards to engaging Facebook content and MLive features, Watch Muskegon has become a recognizable and influential voice for our community.

Your donation helps sustain this momentum by supporting continued outreach, economic development, and community pride. Together, we can keep the positive change going.