Beautification Study

This pillar focuses on Muskegon County with an emphasis on one of our main corridors, Sherman Boulevard. We began our beautification process with a study identifying ways to improve Sherman Boulevard. These efforts increase residential pride, encourage business growth and provide a beautiful gateway for visitors.

See the Study »

Clean-up Efforts

In 2016, we participated in our first massive clean-up on Sherman Boulevard which included a 1.5 mile stretch from Seaway Drive to Getty Street. In 2017, we continued our clean-up efforts of blighted properties as well as applied gateway features in strategic locations from US 31 all the way to Lake Michigan. In addition, we have facilitated an Adopt-a-Lot Program (Care-a-Lot) and initiated plans for multiple green spaces in Muskegon.

Recently, The Watch Muskegon campaign in collaboration with the Muskegon Lakeshore Chamber of Commerce and the cities of Muskegon, Norton Shores and Roosevelt Park worked together to add over 50 large-scale floral planters strategically placed at multiple locations along Sherman Blvd.

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