Watch Muskegon started as a county-wide, privately funded campaign, launched by a number of local businesses, individuals and passionate Muskegon residents. This inclusive initiative focused on three pillars: Beautification, Education and Marketing. Today, Watch Muskegon is focusing on Muskegon County's rich outdoor and cultural assets to attract people to live, work and play along the lakeshore. 


Blue Flower Pot with Watch Muskegon Logo


The positive impact of the Watch Muskegon Campaign shines through with its beautification efforts.

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Women looking at artifacts at the Muskegon Heritage Museum


The education efforts begin with sharing Muskegon’s unique assets, natural beauty, and economic successes through various programs.

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Large group of people in front of Watch Muskegon sign


A significant focus of the campaign has been to push the Watch Muskegon message out locally and beyond.

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