This county-wide, privately funded, campaign was launched by a number of local businesses, individuals and passionate Muskegon residents. The goal of the three-year campaign is to improve the overall image of the Muskegon area, share the positive changes that have already taken place and educate residents on Muskegon’s assets. Watch Muskegon is focusing on three pillars to accomplish these goals: 1. Marketing 2. Beautification 3. Education (Muskegon STAR! program). For more details on the overall campaign, click here. To become a stakeholder click here.

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Admark Custom Apparel
All Pro Towing & Recovery, LLC
All Signs, LLC
American Red Cross
Anchor Realty & Property Mgmt
Art Cats Gallery
Art Van Furniture
Babbitts Sports Center
Baker College
Bellabay Realty – Lakeshore
Betten Baker Auto Group
Cinema Carousel
City of Montague
City of Muskegon
City of Muskegon Heights
City of North Muskegon
City of Norton Shores
City of Roosevelt Park
CMF Marketing, LLC
Coldwell Banker – Woodland Schmidt
Comerica Bank
Community Foundation for Muskegon Co
Community Shores Bank
Darling Cetacians Ocean Centre
Downtown Muskegon Now
Dynamic Conveyor
Eagle Alloy, Inc.
Fairfield Inn and Suites
FineLine Creative Inc.
Forrest Tax & Accounting Services
Fruitport Charter Township
Greater Muskegon Jaycees
Greater Muskegon Woman’s Club
Guy’s Ultimate Kayak Service
Harbor Steel
Hines Corporation
H & R Block
HMP Carpentry LLC
Hometown Creamery
J. Nedeau Realtor, Inc.
Kendra Consulting
Lakeshore Art Festival
Lakeshore Employee Benefits
Lakeshore Fitness Center
Lakeshore Museum Center
Lakeshore Professionals LLC

Lighthouse Property Mgmt
Mercy Health
Michigan Irish Music Festival
Michigan’s Adventure
Morse Marketing Connections, LLC
Muskegon Area District Library
Muskegon Area First
Muskegon Civic Theater
Muskegon Community College
Muskegon County
Muskegon County Airport
Muskegon County Habitat for Humanity
Muskegon Family YMCA
Muskegon Heritage Association and Museum
Muskegon Lakeshore Chamber of Commerce
Muskegon Museum of Art
Next I.T.
Northern Machine Tool
PNC Bank
Pound Buddies Animal Shelter & Adoption Center
Preferred Chrysler Dodge Jeep Ram
Ramos Auto Body/Towing
Remax West
Sanborn’s Jewelers
Source One Digital
SRM & Associates
Steak ‘N Egger
Taste of Muskegon
Technology Bytes
The Cheese Lady
Training Direct, LLC
Tyler Sales Company, Inc.
United Way of the Lakeshore
USS Silversides Submarine Museum
Village of Fruitport
Webb Chemical
West Michigan Lake Hawks
West Michigan Lakeshore Association of Realtors
West Michigan Symphony
West Michigan Works!
White Lake Area Chamber of Commerce
Women’s Divisions of Chamber of Commerce