The full color option (A) is preferred, but there may be situations that call for alternate colorways. The Watch Muskegon logo should only be used against these color backgrounds.
When used against a transparent background, such as window sticker, option C should be used.
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We are thrilled with the success in popularity of the Watch Muskegon campaign and logo recognition. The intent of the campaign is to promote Muskegon as a great place to live, work and play. While the logo is open source and does contain brand standards, it is not intended to be used for any type of political, product, event or social promotion. Nor, can the logo be manipulated in any way including the addition of images, text, alternative fonts, colors, etc. To maintain the integrity and consistency of the Watch Muskegon brand, please follow our brand usage guidelines closely. Organizations or individuals utilizing the logo improperly, are advised to remove and refrain from future use. If you have any questions about this please contact Watch Muskegon at firstname.lastname@example.org.