BLUE WATER ECONOMY 

Welcome to the Riviera of the Midwest™!

The Muskegon Lakeshore is about balancing live-work-play, inspired by the region’s 27 lakes, 27 miles of Lake Michigan beach, and over 400 miles of rivers. From its prime location along the eastern shore of Lake Michigan, Muskegon County’s water-based economy is built on advanced freshwater education and research, an innovative and dynamic business community and destination appeal.

Live

Muskegon County is the ideal place to live. Along with strong resources, Muskegon is home to one of the Great Lakes foremost freshwater education and research institutions, the Robert B. Annis Water Resources Institute (AWRI). In addition, the Muskegon Area Promise is improving opportunities for students and their families with its two-year scholarship for Muskegon Area high school graduates with a 3.5 GPA or higher. Recipients may use their scholarship at either Muskegon Community College or Baker College. The Muskegon Lakeshore also offers plenty of housing accommodations from beach cottages to downtown lofts. Not to mention West Michigan housing ranks among the top ten healthiest in the U.S. based on a 2015 report.

Work

Being on the Lakeshore means being part of the blue-water economy. Muskegon’s freshwater resources, deep-water port, and growing economy creates an environment for business that is exceptionally attractive. As the largest deep-water port on Michigan’s West Coast, it is an important link to a global transportation system where 90 percent of all goods are moved by ship. With its five docking facilities, manufacturers can get their products delivered both nationally and internationally. In Muskegon, 50% of the workforce is employed in manufacturing, healthcare, and retail. There are currently more than 1,000 highly skilled positions available throughout the county.

Play

There is always a chance to take advantage of the Lakeshore from lounging on the pristine sandy beaches, paddle boarding, , sailing, or kayaking. Take time to discover Muskegon’s natural assets, like biking and hiking along the 14 miles of lakefront trails. Stroll the historic area Downtown Muskegon taking note of the public art at nearly every turn. Enjoy craft coffee, beer, gourmet cheese or organic pizza. Plus, we host the newly constructed Farmers Market (one of the largest in the state), where many of our local restaurants get their produce. Lastly, The Lakeside District offers an eclectic and fun place to browse, shop, or stop to or from Pere Marquette Beach.

Deep Water Port

The Muskegon Port is one of the deepest and unique ports on The Great Lakes. The port will welcome the Pearl Mist back in 2017 along with Victory Cruise Lines and the Lake Express, which is a high-speed ferry that takes passengers and cargo across Lake Michigan to Milwaukee, Wisconsin in two hours, spring through fall.

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