The positive impact of the Watch Muskegon Campaign shines through with its beautification efforts.  Focusing on the enhancement of one of our main corridors, Sherman Boulevard, a committee of local individuals, businesses and governments worked together to complete Sherman Boulevard Corridor Study.

The goal of the beautification study is to enhance the area, increases residential pride, encourages business growth and provides a beautiful gateway for guest to visit our amazing community.  Results of the study can be found here.

Multiple phases of the beautification exist and simultaneous projects are occurring on Sherman Boulevard as well as county-wide. Our initial goal has been clean-up projects. In 2016, we participated in our first massive clean-up on Sherman Boulevard which included a 1.5 mile stretch from Seaway Drive to Getty Street.

In 2017, we will continue our clean-up efforts as well as apply gateway features in strategic locations from US 31 all the way to Lake Michigan. Additionally, the creation of a new pocket park on Sherman Boulevard is in the works!

This project will be on-going and can only happen with the support of our community. Please see below for the 2017 clean up dates or email for more information.

2017 Beautification Clean-Up Dates

April 21 – Youth Day of Caring Clean-Up
April 22 – County-Wide Clean-Up
April 23 – Muskegon Shoreline Clean-Up
July 24-27 – Sherman Blvd. Clean-Up


Photos from the Sherman Blvd. Corridor Clean-up 2017